the changing role of management education

In the past, when we talked about management, normally in our perception, it refers to business and cooperation and while speaking of education, it’s more about research, theories and serious scholars. These 2 words seem quite separate from each other, but as society developing and changing, the 2 converged as management education.

We tried to find the formal definition but failed, maybe just because the role of management education is always changing. Or maybe even Google feels reluctant to define because the role of it changes in the every minute. We identified several changes occurring and later in our group and individual blog we will explain and analyze why it changes

·      The content ( From theory introduction to skills application)

For example let’s say in China, students used to be work separately but now team study is more prevailing. Because as the more and more companies realized cooperation is inevitable within organization, professors can’t merely describe team building theories like (forming, storming norming, performing) to help the students experience cooperation. We have to form team randomly or force to form by teacher, at least we should learn through our own experience on how to cooperate. Apart from that, cooperation sometimes cooperate with universities to develop tailored education for employee, it’s like a synergy for both parties, since for universities they need real case for further study and for company they need universities to address the needs on knowledge and culture. (Like the cooperation between VTC and company)

·        

    The management education is to help the managers of an organization to deal with the complex business environment. To make an organization with sustainable long term development, the managers should have the skills to cope with the rapid changing of the global business environment. Therefore, the historical perspective of management education should shift to more diversify training method.

 Past

Traditionally the management education is only concentrated on:

- “Mastery of business concepts” e.g. accounting, finance, marketing, human resources and operations management & etc.

-Case Studies

-Through Lecture / Video Clips

Now

To develop the mindsets & skills needed to integrate “sustainability” into an organization’s strategy and operations

-Case Studies / Real Life Situations

-Interactive and Strengthen in Communication Skills

-Through Lectures, Movies/Video Clips 

-Projects in association with industries and companies

e.g. Hong Kong University of Science & Technology

 

Company Programs are based on the knowledge that every organization has its own strategies, culture and developmental challenges. Our experts work with companies to tailor programs to meet their specific requirements, calling on the Business School's expertise and our own relationships in the business community.

The Bank of China (Hong Kong)
The Bank of China (Hong Kong), a long-standing learning partner, believes talent can be developed by tailoring training objectives.

"The Business School was able to customize its executive programs to match our requirements. The faculties' commitment to that end and their interactive teaching approach left an unforgettable impression on participants who gained advanced management knowledge in a comfortable and interesting environment."

Tuanjie Huo, Former General Manager, Human Resources, Bank of China (Hong Kong) 

Shift from the historical to current perspectives 

Development 

1)     Global Vision  

Organizations should learn the diversity culture of the globe in order to have sustainable development of their businesses, therefore, with a world vision and knowledge, like MBA program, it is said to be crucial for an organization's managerial people.

Harvard Business School (Financial Times - Global MBA Ranking No.1 in 2013)  

2) Role of Management Education

With the term of "global village", it is said that the business environment is becoming more complex, the business schools should develop an in-depth understanding of the global businesses.  

Hong Kong University of Science & Technology Business School

(Financial Times - Global MBA Ranking No.10 in 2013) 

 

3)     Networking 

Interact with diverse groups, executives from various industries, functions & region.  Classmates would share experience and insights in various perspectives; so as alumni and the faculty – to build a new network for the possibility of future collaboration. 

e.g. University of Hong Kong Science & Technology

Willpower of 2 EMBA alumni of HKUST

                  Networking also counts

Once admitted by a school, the alumni identity accompanies whole life. Admit or not, the alumni identity can easily unfreeze the stranger’s ice immediately. It helps you enlarge your social net and the similar experience become the first facilitator to build trust. It doesn’t matter what you learned, it matters who you know.as the old saying points out.

·         The influence of Symbol

You won’t recognize luxury value its price unless you find its symbol for status. The same with education, most people can’t value education unless they feel the privilege education provided. HR added value for education through put education requirements on job requirements

we will introduce more information about what drives the change internally and externally in our coming group blog and individual blog. 

References:

www.study2u.com/blog/on-line-degress/benefits (retrieved 11 April 2014)

Hong Kong University of Science & Technology,

http://www.bm.ust.hk/execed/company_programs/overview.html (retrieved 12 April 2014)

http://www.ashridge.com/Website/IC.nsf/wFARATT/Adapting%20to%20a%20changing%20context%3A%20the%20role%20of%20management%20education/$File/AdaptingToAChangingContext.pdf (retrieved 12 April 2014)